Anyone following the Hungarian domestic marketing scene has surely encountered the recent PR and communication scandal surrounding a local Nissan campaign. Among the reactions among marketing professionals, the phrase “bad publicity is still publicity” was surprisingly common – but is it really true? In the following, we investigate this through
Discover the best B2B marketing strategies for the cucumber season with the experts at Chiro Marketing, an online marketing agency!
Introduction In the world of online marketing, data, measurement and detailed reporting play a vital role. These form the basis for the development and implementation of a successful strategy. As an experienced online marketing agency, we take special care to send our clients detailed reports each month. These summarise the
Recently, more and more people have been asking what books an online marketing agency team would recommend to those who want to improve their online marketing skills. So, we’ve put together a selection of our favourite marketing books! These provide a wealth of knowledge and inspiration for the whole Chiro
One of the biggest challenges in the world of marketing is how to make the most efficient use of the budget available. While there are little savings to be made, there is a lot to be gained by making smart choices. Choosing the right tools and having the support of
It must be admitted that, unfortunately, the prestige of marketing as a profession is a matter of debate. This is due, among other things, to unethical marketing moves or the practice of an unfair entrepreneurial culture. It is therefore a shared responsibility of all of us to clear the name
In these times of crisis, it is particularly important to review your processes. To make sure that everything is working properly and cost-effectively. And to get a full audit, it is highly recommended that you contact a marketing professional or even an online marketing agency as their audit can help
Colours influence our emotions, our choices and even our buying habits, as each shade evokes different associations. And these associations can be very varied. We can relate to them depending on the cultural background and the personal experiences. The impact of colour psychology in neuromarketing is such an exciting and
In the world of online marketing, choosing the right marketing agency or professional can be key to the success of your business. We are currently going through a period of crisis, which can affect the budget you spend on online marketing. At a time like this, businesses are being more
4 years ago, I wrote my last blog post on crisis topics and unfortunately, the time has come again. At that time, COVID put businesses, and people in general, in a difficult situation. Now, because of an economic crisis, we entrepreneurs are thinking, calculating, and planning again & again. Naturally,
The changing world of online marketing in 2023 was eventful and this ever-changing profession will not slow down in 2024! There are many changes, trends and innovations that will open up new dimensions for professionals, agencies and companies. Technological advances, changing consumer behaviour and the challenges of the global economic
A step-by-step guide to planning your online marketing strategy.
“I don’t want to hand over this task: by the time I explain what needs to be done, I’ve already done it.” “Only I can do this well, I don’t trust that others can do it at the same level.” Do these thoughts sound familiar? These sentences go through the
The 33 best online marketing tips for Christmas to end the season with a bang!
Online data protection during the holiday season (too) You’ve just stretched after the challenges of the autumn months, but here comes the most prominent sales period of the year: Christmas. The increased sales intention and demand are equal to maximizing your online marketing activity. As this toolkit is necessary to
The title may suggest otherwise, but this is not one of those posts about green and environmentally conscious communication. The global crisis has made it necessary to rethink business and marketing strategies. However, few realize that the decline in consumption and the breakdown of the current system can strengthen new
The secrets of creative content creation Creative content creation is often seen as an unattainable goal. A Holy Grail in the world of online marketing: everyone desires it, but it seems out of reach. However, creating imaginative content is not a matter of innate talent, and creative thinking can be
In certain industries, summer is a true off-season, when hardly anything happens. Everyone is on vacation, there are no inquiries or orders, and business life almost grinds to a halt. But a good entrepreneur and a good online marketing professional or agency doesn’t sit back. At times like these we
If you are fed up with Facebook and looking for an exciting, effective social media channel, then take advantage of the marketing opportunities on Pinterest. In the following we share exciting practical tips for this. How is it different from other social media platforms? Pinterest is primarily a social media
You heard people start with “I searched for my own ads”, right? In the followig, we will explain why this hinders the effectiveness of your Google Ads campaigns. And why it drives your online marketing agency up the wall. Pay-per-click (PPC) ads, such as Google Ads, are among the most
23rd June is World Anti-Spam Day. Yahoo designated this day in 2003 to draw attention to the importance of protecting against unsolicited messages. When you hear the word spam, you usually think of deceptive, clickbait emails. But it’s much easier to end up in this dreaded folder than you might