By now, it is well known that Facebook, Amazon, YouTube, and all other Tech Giants rely on artificial intelligence. AI provides services that make them world leaders. But ho can smaller companies and digital marketing agencies harness the power of AI? What methods can you start using now, to boost your company’s online marketing?
But what does artificial intelligence actually do?
Just as the industrial revolution made it possible to go from horse-drawn carriages to 450-horsepower sports cars, AI allows not only the human brain but also thousands of artificial brains to think about the same problem at the same time.
Fact: 90% of all data ever created in the world was created in the last two years.
There is no question that new data related to your company is being generated almost every second. Such as changes in the number of visitors to your website, a new order, a completed questionnaire, a click in the right place, a viewed video, an abandoned product in a shopping cart, and the list goes on for days.
Somewhat scary, isn’t it? With the right attitude, however, it can be a feat that sets you apart from the average. No matter what field you are in, because online marketing is needed everywhere. In the age of Big Data, the essential information for our business decisions can only be filtered for us by AI from the infinite data stream in a time and cost-effective manner. And as the best marketing is always data-driven, online marketing agencies are at the avant-guard of AI usage.
How can I start harnessing the resources of artificial intelligence in my company?
As a first step, you need to determine which part of your business you want to develop with the help of artificial intelligence. Do you want to increase customer satisfaction? Do you want to optimize your sales funnel and get more converting leads? Maybe you want to make better decisions in the future based on the data you have collected so far? Or do you just want to better understand the mindset of your customers? AI can help you with all of these! But it’s easy to get lost among the many options available online. And if you don’t research thoroughly, you could waste a lot of time and money on a poorly chosen robot colleague.
The AI-driven tools of online marketing
CRM (Customer-Relationship Management) software:
With a CRM system, you can easily and transparently monitor your company’s customer base. As well as your employees and suppliers, all in one place. Its main goal is to increase the efficiency and profitability of sales by developing and maintaining these business relationships. It collects and analyzes data on existing and potential customers, allowing you to:
Create a better marketing strategy
Discover new market opportunities
Improve your own services
The latest CRM systems are capable of even more. With the use of AI, you can more accurately assess the needs of your customers and offer them a more personalized experience based on the data collected about them.
Chatbots:
In recent years, we have gone from the laughably silly chatbots to the jaw-droppingly intelligent ones. Beyond the clear advantage that your customers can immediately connect with your company, AI-powered chatbots are now capable of NLP, or Natural Language Processing. In other words, they learn from conversations and become smarter after each one, more successfully determining the underlying intent behind the text typed by the other party, and responding accordingly.
Email marketing software:
Maintaining contact with your customers via email is still one of the cheapest and most effective methods. There are countless email sending applications to choose from (and you’ve probably already chosen one). Let’s see how AI can reform your company’s emailing.
Write the subject of the emails automatically:
After analyzing your company’s communication, Artificial Intelligence uses Natural Language Generation (NLG) to be able to speak in your company’s “language”, that is, in a style and using the expressions that you would use.
Personalize emails to an unprecedented extent:
What if not only your customer’s name was in the individual content of your newsletters? With the help of deep learning, AI offers personalized email content recommendations, increasing engagement and conversions.
Optimize the timing of emails on an individual level:
When do you send out your emails? In the worst case, randomly, in the best case, you’ve experimented with testing to find out when most people open them. Well, with AI, you’ll be able to ensure that each of your customers receives your email when they’re browsing their own. Sounds good, right?
Weed out inactive addresses from your email list:
Managing a list of several hundred addresses is already a daunting task, let alone a few thousand. AI not only filters out inactive addresses but also updates existing ones based on all available data. This way, you’ll always have up-to-date information about the customers on your list.
HubSpot SEO:
An important aspect of online marketing is that your website performs well organically in Google search results, and with HubSpot SEO, you’ll hardly find a better tool for this purpose. Search engines reward websites that organize their content around basic keywords or phrases. Using “machine learning” (the name given to the artificial intelligence learning process), this software can determine how search engines categorize and evaluate the content of your webpage. Hubspot SEO not only discovers potential keywords that your customers search for but also ranks them based on relevance, which can be a huge help when planning your content.
Summary
Artificial intelligence is already here, surrounding us in our daily lives, and has become an inevitable factor in online marketing life, whether you are an entrepreneur or a marketing agency. It has enormous potential, which perhaps for the first time in our history is not limited by human imagination, but by… well, machines. However, until Skynet enslaves humanity, we marketers and entrepreneurs have been given great tools. We just need to use them!
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Sources:
https://www.marketingaiinstitute.com/blog/ai-social-media-tools
