{"id":3220,"date":"2021-05-28T13:16:34","date_gmt":"2021-05-28T11:16:34","guid":{"rendered":"https:\/\/chiro.hu\/hass-az-agyra-ujabb-31-neuromarketing-tipp-amivel-hatekonyabban-ertekesithetsz-2-resz\/"},"modified":"2024-07-05T17:05:02","modified_gmt":"2024-07-05T15:05:02","slug":"hit-the-brain-four-neuromarketing-tips-to-sell-more-effectively-part-two","status":"publish","type":"post","link":"https:\/\/chiro.hu\/en\/blog\/hit-the-brain-four-neuromarketing-tips-to-sell-more-effectively-part-two\/","title":{"rendered":"Hit the brain! 3+1 neuromarketing tips to sell more effectively – Part 2"},"content":{"rendered":"\n

Did you like the previous part<\/a> of neuromarketing tips? Do you want to continue learning how to sell consciously and effectively online and offline? <\/strong> Or haven’t you read it yet? Quickly catch up, because in the previous post I also brought 3+1 neuromarketing tips <\/a> to smartly price, help customers decide, and understand why you shouldn’t advertise with product features. Now I have prepared a completely new, but equally interesting compilation. A digital marketing agency can implement these strategies to maximize your results.<\/strong><\/p>\n\n\n\n

Simple marketing is great! <\/b><\/h2>\n\n\n\n

Did you know that the simplicity or complexity of the font greatly influences the reception of information? Research by H. Song and N. Schwarz <\/span>reveals that readers of simpler fonts are easier to influence and persuade. T<\/b>his <\/strong>encourages action!<\/b> When faced with more difficult-to-read texts, we tend to perceive processes or tasks in front of us as complicated and lengthy<\/span>. <\/span>Which lead<\/span>s us to move on rather than engage. Therefore, on your website and – if applicable – in your offline store, strive to <\/span>follow the KISS<\/b> (<\/span>Keep it simple, stupid!<\/span><\/i>)<\/span> strategy, as simplicity<\/b>!<\/p>\n\n\n\n

\"BUT\"<\/figure>\n\n\n\n

There are also cases where fancier fonts and sophisticated wording work better.<\/span> If you are selling a high-priced product <\/b> – or service – <\/span> and use a harder-to-read font, <\/b> you create the impression in consumers that more resources were used in its creation<\/span>. And<\/span> it was made with proper care and expertise. <\/b>Restaurants often use this technique on their menus. Just take a look next time!<\/span><\/h3>\n\n\n\n

Descriptions containing long words also give the feeling that the product is the result of a lot of invested work and is worth the higher price – a good digital marketing agency can supply you just the right length of copy. If you would like to read neuromarketing tips regarding pricing, click <\/span>here<\/span><\/a> for our previous blog post!<\/span><\/p>\n\n\n\n

Neuromarketing tip: if you give a lot, you get a lot <\/b><\/h2>\n\n\n\n

According to the concept of reciprocity, when we give something or do a favor, it creates an unspoken obligation to reciprocate. According to Armin Falk’s research, <\/span>the larger the gift, the greater the reciprocity effect.<\/b> This method is often used by nonprofit organizations when they try to increase the willingness to donate by giving small gifts.<\/span><\/p>\n\n\n\n

Example: <\/b> Months ago, I deposited the National Ambulance Service Foundation’s supporting check found in my mailbox, and since then, I have been receiving more and more checks. These usually arrive not on their own, but with a little surprise. It varies whether it’s a mini notepad, cool stickers, or some other gift waiting in the envelope. The professionals working there know<\/i> that even a small change in the surprise can have a significant impact on response and action<\/i><\/b>. <\/i><\/span><\/p>\n\n\n\n

\"Why<\/figure>\n\n\n\n

<\/i><\/span><\/p>\n\n\n\n

Remember<\/b> the promotional gifts from conferences (if you can still remember them), and what people do \u2013 and say \u2013 for a cool pen or notebook. Or think about the tasting stations in supermarkets! Few dare to take a handful of cookies and then walk away. The gift is <\/span>a good investment because (potential) customers feel committed<\/b> to it.<\/span><\/p>\n\n\n\n

And do you know why? In psychologist Norbert Schwarz’s experiment, if someone receives an unexpected and pleasant surprise, their mood improves \u2013 even if only for a short time. <\/span>It’s not the value of the gift that matters,<\/b> but the fact that something good happened to the person.<\/span><\/p>\n\n\n\n

What tools can you use on online and offline platforms? <\/span><\/p>\n\n\n\n

For example:<\/span><\/p>\n\n\n\n